"A steady fashion label that artfully ensures the highest care and quality, Therefore is an emerging and adaptable luxury womenswear line that possesses a commendable difference. Garments amid the collection are beautifully bespoke, crafted locally, with the finest fabrications applied throughout, along with employing unremitting artisan techniques and a production which heavily considers the value of an ethical trade.
Seeking inspiration from a comprehensive diversity of influencers, Therefore dexterously modifies timeless sartorial archetypes, which is achieved by manipulating superfluity materials and techniques of artisanal craft, to design garments that are unique, wearable and luxurious in equal measures. Curated by Cary Aiken, the brainchild behind Therefore, the designer and marketer lives and conducts her craft in Melbourne, Australia, which is additionally home to her place of study, the Royal Melbourne Institute of Technology, School of Fashion and Textiles. Aiken graduated in 2016 and established the creative birth of Therefore shortly after this time.
Ethical production and minimal waste are the qualities that remain fundamentally centered around the philosophy of the brand, considered both in design and by preferring to produce garments that are made to order. As soon as the custom garment is ordered it is then handmade, with a varying production period taken into consideration depending on the desired garment. A personalized touch is incorporated within the process of the order, where Therefore’s production team keeps the customer regularly updated via original photographic images that allow the buyer to be involved, watching the life of the garment awaken."
Words by Katie Farley